For this campaign that I came up with, I focused on the fact that the only things really keeping people from donating is fear and excuses. I even found on the Canadian Blood Services website the top 10. So after some sketching and filtering through ideas, I presented these 3 as my final product.
Since the completion of this project, I have become a blood donor. My only mistake was taking a friend with me who had a fear of needles. She needed more juice and cookies than I did.
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