Wednesday, March 23, 2011

No Excuses

This was another class project that I completed. I can’t exactly be sure of what the assignment specifics were, but we were allowed to pick a Canadian organization. I chose the Canadian Blood Services because at the time, I had never donated blood. A couple of my friends had, and encouraged me to do so over the years. I mean, you not only had a chance to help save lives, but you got free cookies!
For this campaign that I came up with, I focused on the fact that the only things really keeping people from donating is fear and excuses. I even found on the Canadian Blood Services website the top 10. So after some sketching and filtering through ideas, I presented these 3 as my final product.


Since the completion of this project, I have become a blood donor. My only mistake was taking a friend with me who had a fear of needles. She needed more juice and cookies than I did.




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